Requirements
Education
- Bachelor of Arts (BA) in Mass Communication & Journalism,
- Bachelor of Arts (BA) in English, Bachelor of Business Administration (BBA) in Marketing
Experience
- 6 to 8 years
Additional Requirements
- Age 32 to 35 years
Experience as a content creator in prior roles or creating strong and engaging content.
Understanding of SEO best practices.
Excellent command over English writing, proofreading and oral communication is a must.
Experience developing and managing social media campaigns across channels
such as Twitter, Facebook, LinkedIn and Instagram.
Experience of photography and creating/editing images,
using packages such as Adobe Photoshop.
Experience of video production, including filming,
editing (preferably using Final Cut Pro or similar) and delivering via channels such as YouTube.
Detail oriented work style with good time management and organizational skills.
Skills to get into the details, proofread and edit content before publishing.
Ability to match up with fast paced work life.
Ability to work efficiently maintaining high quality and accuracy.
Multi-project management skills, adhering to timelines and performing under pressure.
Ability to attention to detail along with a creative mind.
You will need to research and write contents,
develop the branding strategy of the company and maintain that
throughout the content so consistency is the key.
One should develop IT skills, especially SEO skills where content is most necessary.
Due to multiple projects running simultaneously, the candidate will have to
work on strict deadlines and multitask continuously.
Creators are expected to keep themselves the type of content
customers demand and fulfil them.
Responsibilities & Context
Work with the marketing/ branding/ design department/ concerned
team members to get an understanding the target audiences,
branding strategies, reach targets and then develop content strategies accordingly.
Creating content which will catch maximum customer interest.
Writing and reviewing content for websites, social media pages and public communications.
Create graphics and edit photos, working with the internal
design team/ concerned when necessary.
Measuring and monitoring company website and social media traffic statistics.
Brainstorming and suggesting new ways to improve the traffic by
tapping into new platforms and channels.
Ensure that the content is compliant with the copyright and data protection laws.
Maintain consistency in content and ensure alignment with the brand history and plans.
Update the website, social media and content pages periodically.
